Fresh, wholesome food is all about wellness. Most people are concerned with the quality of the food they feed their families, and dog food should be no different.
If you’re not sure what’s in the bag of kibble you feed your four-legged friend, you’re not alone. The USDA doesn’t know, nor does the FDA, or even the AAFCO (Association of American Feed Control Officials). States have some regulations, but nothing ensures the absorbability, digestibility, or taste of the food. Would you feed kibble to any of your other children?
Let’s break it down.
Most of the protein in commercial kibble is plant-based. Due to cost and scarcity in the first half of the 20th century, meat was systematically replaced with plant-based proteins. But dogs are not built for this. They’re carnivores. They process meat efficiently, but they don’t process plant protein as well as their human counterparts.
And while dogs have survived for 80 years on kibble, the negative repercussions are becoming more and more obvious all the time. Chronic degenerative diseases, auto-immune diseases, allergies, and kidney, pancreatic, and liver diseases have become rampant, and cancer rates continue to rise. Many studies confirm this, including a study out of Belgium concluding that pets given a fresh, homemade, balanced diet had a life expectancy of 32 months longer than dogs fed commercial kibble. (1)
Even if you feed your dog “premium”, “vet-designed”, or “grain-free” kibble, those high-quality ingredients have to be cooked at a high temperature to be extruded into the kibble product. This process strips most of the nutrients from the food, and poses a danger of cancer-causing heterocyclic amines as a result of overcooked meat and fish. (2,3)
Dogs that eat fresh, wholesome food have healthier skin and coats, healthier teeth, and healthier digestive systems. Still more studies have shown that once dogs reach maturity, fresh diets reduce degenerative diseases and also help maintain optimum weight.
A fresh, balanced diet means:
- Overall wellness for your dog
- More energy
- Fewer allergies
- A longer life-expectancy
- Reduced risk of cancer and other degenerative diseases
Couldn't I make my own dog food?
Of course you could make and feed your dog homemade food. But then you’ll need to figure out how to make it balanced for your dog’s needs to ensure they get complete nutrition. Unbalanced diets are also risky for your pet. Also, you don’t want to overcook the meat, there are a number of grains that aren’t healthy, and certain fruits and vegetables can upset their stomachs or even be toxic. You can find recipes that claim to avoid this, but it takes time and cost. Time that most of us don’t really have to spare.
That’s where Joy comes in. Tom, our founder, experienced the excruciating news that his beloved dog Cooper was suffering from a serious illness. After months of searching for answers, he learned about the nearly miraculous benefits of a fresh, healthy, balanced diet for pets. And once he started down that path, Cooper recovered almost immediately!
Tom created Joy to share these benefits with busy people and their pets. He worked directly with vet nutritionists to create our balanced recipes and to formulate the added Joy Complete Nutrient Blend that ensures proper vitamins and minerals for dogs. He knows that most of us love our dogs as much as he loves his, and Joy is his way of sharing everything he discovered about wellness with other pet owners.
Joy is fresh. Joy is healthy. Joy is delicious. Why not start today?
- Felton, J.S., M. Jägerstad, M.G. Knize, K. Skog, K. Waka- bayashi, Contents in Foods, Beverages and Tobacco, in: M. Na- gao, T. Sugimura (Eds.), Food Borne Carcinogens: Heterocyclic Amines, Wiley, West Sussex, 2000, pp. 31–71.
- Knize, M.G, Salmon, C.P., Felton, J.S. Mutagenic Activity and Heterocyclic Amine Carcinogens in Commercial Pet Foods. Mutagenic Research/Genetic Toxicology and Environmental Mutagenesis. August 2003 539 (1-2): 195-201.6.