Our Story

Our mission

Fresh, healthy, happy. Who could want anything more?

We believe in the power of a joyful life and home. Our aim is to focus on our loved ones: Family, kids, and our unconditionally loving pets. Get Joy stands for exactly that -- being there for the people and pups who we love the most.

Many of our happiest moments occur when dogs are a part of them. Snuggles, tail-wags, especially a lick or two: It’s our mission to unleash that joy. Every ounce of Get Joy is formulated to prioritize our four-legged family members' well-being, from their gut health to energy levels, coat quality, alertness, and more. That means we’ll see an increase in hikes, walks, adventure and love: All of the things that make our -- and their -- lives great.

Our journey

Tom founded Get Joy in 2018, shortly after his Golden Retriever, Cooper, became ill with Lymphoma. Tom realized that, as nutritional wellness became a key component for humans, far too many dogs were stuck eating kibble and other highly processed foods. That’s when he decided to drive a shift in dogs’ nutritional paradigm.

After consulting with veterinarians and vet nutritionists, Tom discovered -- and prioritized -- three wellness pillars of dogs’ health: Nutrition, genetics, and environment. At Get Joy, our focus is on the most important and controllable pillar: Nutrition. This commitment was born out of an ingrained passion to make a difference in our dogs’ lives.

Tom credits Dr. Kendra Pope with helping him understand the healing principles that are possible through nutrition. Dr. Pope moved quickly to aid Cooper with fresh ingredients and without additives or preservatives -- only the ingredients that would best drive wellness and prevention. Farm-to-table became farm-to-bowl.


“Let thy Food be thy medicine and medicine be thy food” – Hippocrates, 400 BC



Thanks to his new nutritional regimen, Cooper lived for another 20 months. That meants 20 extra months with Tom’s family and, while losing a great friend is always hard, the lessons learned are now being put into practice at Get Joy.

Our Approach

The only difference between our kitchens at home and where we make Get Joy food is, well, we don’t sleep at our offices and production facilities.

Our meals and treats are prepared with love, and we are eternally grateful for our veterinary nutrition and recipe formulation partners at Veterinary Nutritional Consultation (VetNutrition.com). The VNC team -- made up of ACVN Board Certified Veterinary Nutritionists® -- helped us formulate these wholesome recipes to be compliant with AAFCO nutrient profiles and, ultimately, bring joy.