Reimagining traditional nutrition
From day one, Get Joy has been built with a resolute purpose - to help pet parents and their dogs find a smarter, healthier way to be nourish. We invite you to be part of it.
In late 2018, Tom's life and relationship with his dog Cooper took a profound turn when his Golden Retriever, was diagnosed with Lymphoma. It was a wake-up call. It’s was the first time Tom realized how broken the pet food business was. In an age where human nutrition has evolved greatly, Tom couldn't ignore the fact that the great majority of our dogs are stuck with ultra processed diet - what we call kibble. This realization became the spark to start the company with simple mission: to impact the lives of dogs and their families through whole food nutrition and wellness.
Guided by veterinarians, vet nutritionists and renown animal scientists, Tom learned about the three pillars of dog wellness: Nutrition, Genetics, and Environment and decided to push forward into controlling the nutritional aspect of a dogs life. At Get Joy, our focus sharpens on the most pivotal and manageable pillar - Nutrition. It's a commitment born from an unwavering love for our dogs, a pledge to make their lives exceptional, eradicating preventable chronic diseases like obesity and set a simple plan for longevity throughout their lifetime.
Dr. Kendra Pope, our trusted vet advisor, played a pivotal role. She brought forth the healing power of fresh whole food nutrition, a new routine that swiftly transformed Cooper's life - a true farm-to-bowl transformation. “Food is thy medicine and medicine is thy food.” We like to say, incorporating some fresh food is better than no fresh food.
Cooper thrived for another 20 months, offering Tom's family precious extra years. After all, we’d all do just about anything for more time with our dogs. While farewells are never easy, the lessons learned are now our driving force at Get Joy.
We're not your typical pet company. We’re a dog wellness company. We embrace each day as an opportunity—a chance to build trust with our customers, to focus on your pet's long-term well-being, and, most importantly, to make a real impact on the lives of pets and their loving families.
Every time someone chooses Get Joy for their dog, they're not just improving their pet's health and well-being; they're also helping revolutionize an entire industry. Why this transformation? For far too long, the pet industry has been driven by big corporations more interested in mediocre products and profits than the health and wellness of our companions.
But we, led by Tom and his dedicated team, are here to change that narrative.
Our commitment runs deep - we're on a mission to improve the lives of families through pet health and nutrition. We envision a world where dogs and their families enjoy benefits beyond their wildest dreams. We lead with education and awareness, standing side by side with people as they live their best lives, and offering them the healthiest, freshest, highest impact products this planet has to offer. We are unwavering in our belief that great nutrition and supplements are the future of health and wellness. The era of processed nutrition is fading away, and we see our pets living their healthiest, happiest, best lives. It’s preventative wellness. We see a day where chronic diseases like obesity, diabetes and inflammation are no longer health and wellness high hurdles for dogs to clear.
Our meals and products are crafted with love and purpose. We are immensely grateful for our partners at Veterinary Nutritional Consultation (VetNutrition.com), a team of ACVN Board Certified Veterinary Nutritionists® who helped us create these wholesome recipes, ensuring they meet AAFCO nutrient profiles and, most importantly, bring joy.
At Get Joy - our vision is to create more joyful moments for families and their dogs. Life with healthy dogs is more fun, is more adventurous, is more energizing and simply put, better. We welcome you to join our wellness movement.
