Our Story

Our mission

“My greatest joy is to do everything possible to transform the health and wellness for dogs, everywhere.”
Tom - Founder/CEO

We believe in the power of a joyful life and home.

The majority of our happiest moments in life occur when our dogs are a part of them. Vacations, Hikes, walks, beach days, brewery stops, road trips, swims in the lake, couch surfing or just plain hanging out. All elements of living that makes our life great. It’s our mission to unleash love, health and wellness for dogs and people, through fresh nutrition Every ounce of Get Joy’s thinking about brand and products is centered around impacting your dog’s well-being - gut health, energy levels, coat quality, alertness, and so much more.

Our journey

This journey wasn’t intentional but is now very purposeful. We’d love for you to join us.

Tom founded Get Joy in 2018, shortly after his Golden Retriever, Cooper, became ill with Lymphoma. Tom realized that, as nutritional wellness became a key component for humans, far too many dogs were stuck eating kibble and other highly processed foods. That’s when he decided to drive a shift in dogs’ nutritional paradigm.

After consulting with veterinarians and vet nutritionists, Tom discovered -- and prioritized -- three wellness pillars of dogs’ health: Nutrition, genetics, and environment. At Get Joy, our focus is on the most important and controllable pillar: Nutrition. This commitment was born out of an ingrained passion to make a difference in our dogs’ lives.

Tom credits Dr. Kendra Pope, company advisor, with helping him understand the healing principles that are possible through nutrition. Dr. Pope moved quickly to aid Cooper with fresh ingredients and without additives or preservatives -- only the ingredients that would best drive wellness and prevention. Farm-to-table became farm-to-bowl.


“Let thy Food be thy medicine and medicine be thy food” – Hippocrates, 400 BC



Thanks to his new nutritional regimen, Cooper lived for another 20 months. That meants 20 extra months with Tom’s family and, while losing a great friend is always hard, the lessons learned are now being put into practice at Get Joy.

Our Approach

We’re different from all those in the pet space because we approach every day as an opportunity. An opportunity to build trusting relationships with our customers, an opportunity to always think about your pets long term wellness and ultimately, the opportunity to impact the lives of pets and their parents. Every single customer who feeds their amazing dog Get Joy products, is helping transform their own health and an industry. Why transform? The pet industry has been lead too long by big industry, more concerned about creating mediocre products and profits - rarely considering healthy outcomes. Tom and team are changing that. We believe so deeply in our legacy to transform health and wellness for dogs everywhere. We see a great big world of dogs and their parents, family members who will benefit beyond their wildest dreams. We lead with education and awareness, we sit adjacent to where people live their best life and support that relationship with the healthiest, freshest products on the planet. There is no doubt our minds that we will change the nutritional paradigm. Our prediction - Fresh food will lead the future of health and wellness, the legacy of processed nutrition goes away over time and we see our pets living their healthiest, happiest days.

Our meals, products are prepared with love and purpose. We are grateful for our veterinary nutrition and recipe formulation partners at Veterinary Nutritional Consultation (VetNutrition.com). The VNC team -- made up of ACVN Board Certified Veterinary Nutritionists® -- helped us formulate these wholesome recipes to be compliant with AAFCO nutrient profiles and, ultimately, bring joy.

We’re just getting started and have so much more work to do!