Fresh.
Healthy.
Happy.

At Joy, we're unleashing wellness and prevention for dogs through fresh, human-grade nutrition. Our meal plans and products make it easy to give your best friend, the best food.

GET STARTED

HOW IT WORKS

Step 1: Create Your Dog's Profile

First, tell us all your doggie details so we can make their meal plan. Don’t worry, it’s done in two shakes of a tail!

Step 2: Select Your Dog's Meal Plan

Then, choose from full (recommended) or half portion meal plans. Enjoy 30% off your first month, and shipping’s always on us!

Step 3: Receive Your Delivery and Serve

You’ll receive 14 meal pouches each week, pre-portioned just for your dog. Just thaw, open and squeeze into their favorite dish.
Join Today!

Why Joy?

It’s simple: Our vet-designed recipes are chock full of the best ingredients to promote your dog’s wellness. That’s it. Choose from our two lean protein-based menu options

Tasty turkey dog food recipe

Tasty Turkey

This recipe starts with lean ground turkey, an excellent source of easily digestible lean protein. We use fresh, un-processed turkey and fully cook it without any oil or seasonings.
Tasty beef dog food recipe

Savory Beef

This high-protein recipe uses 85% lean ground beef raised without hormones, steroids, or growth-promoting antibiotics. Beef is also high in minerals needed for energy and overall health.
Learn more

Start Simply

With Joy Simple, your dog can sample ALL THREE of our tasty recipes. 

With each order, you’ll get two sample-size Tasty Turkey, two Hearty Chicken, and two Savory Beef. 

BUY NOW

Treats with Benefits

Our vet-recommended, nutrient-dense treats make treat time as nutritious as mealtime with targeted health benefits for your dog.

Treat them well

"Brady is like a son to me :)! It has been over a month since we shifted his eating from kibble to fresh food. Two things we love most about Joy Food: The convenience of home delivery and what fresh food vs the highly processed food has done for the health of our dog. The decision to switch from kibble to fresh food has been the best one we’ve ever made for Brady (Brady has lost 7 lbs in 6 weeks)."

—Charlie

"I never knew what it meant to feed our dog Max good food until he started eating Joy’s turkey recipe. The days of his kibble sitting in his bowl for days are over...thank you for bringing fresh food to Max’s life.”

—Kathryn, Max’s momma

Norman the dog

“The shift to fresh food is on...”

—Megan, Norman’s ball thrower

Eddie the dog

"Eddie has trimmed up, eats amazingly well and most importantly, hasn’t had an ear infection for nearly 6 months. Food is his medicine and has kept him out of the vet office!"

—Annie

Pearl the dog

"Hey Joy, Thanks for reaching out to me about Pearl! I was looking at Pearl the other day and was noticing how she has lost a few pounds, has a more defined waist line and her black coat is so shiny. We’re thrilled to have made the shift, it was easier than we imagined. Thank you for her improved health."

—Lindsay, Mom of Pearl :)!

"Delivery was perfect, Lyon had her first meal this morning and loved it!! Now thinks she rides shot gun : )."

-Stodd and Kerrin

OUR FOUNDER

Meet Tom. His dogs are his 5th, 6th and 7th kids—so when #5, Cooper, got sick in September 2018, Tom was willing to do just about anything to help him recover. He learned how important a dog’s diet is to their wellbeing. And that’s where Joy came in.

READ THE FULL STORY