Health, Happiness, and Trust are our 3 most important pillars at Get Joy. What we eat drives our potential to live a full life which is why we are constantly thinking of ways we can help you and your dog(s) live life to the fullest. That's never been more true than this new year at Get Joy.
2021 was a pivotal year for us. We went from 100's of customers to nearly 4,000. Next, we instilled innovative DNA into our team and created our “TEST KITCHEN” – a creative way to better address the needs of our customers. Finally, we saw the fruits of our R&D when we launched Fresh Freeze Dried(TM) raw, which we believe is the industry’s best product addressing “Gut Health”. Obviously, we’re passionate dog people building great products for all you dog lovers out there. Some proud highlights:
Quarter 1 – A New Year in 2021
We launched our TEST KITCHEN – Pleasing your dog’s palate will always be an important commitment which is why we began taking an innovative approach to testing recipes with our Vet Nutritionists in hopes of expanding our fresh meal variety. Through this, our new Lamb recipe was born in 2021!
Fresh Freeze Dried launched. We placed a calculated bet in early 2020 on developing a product that was easy, resembled the look of kibble but was wildly nutritious. We also wanted to solve a growing concern around stomach sensitivities - commonly known as gut health. After 9 months of developing and testing, we proudly introduced a game-changing product to the market. Our second protein launches in 2022.
Certified B is in our sights. We embarked on a journey to become a Certified B company. We have our sights set to join the ranks of Patagonia, Ben & Jerry’s, and other Cert B companies with sustainability, equality, and our planet in mind.
We added experienced leadership to help accelerate our commitment to innovation and growth. While small and scrappy, we have a team of experienced, passionate leaders who care about your companion and their wellness. We also brought on two of the best Veterinarians as Get Joy Advisors who were both part of the Get Joy story from the earliest days – Dr. Lindsay Thalheim (Cornell) and Dr. Kendra Pope.
Get Joy, Give Joy. We found an exciting way to help people and it felt great to give back. Our involvement with Sierra Delta and Punts for Pups gave us a way to help our US Veterans. Dogs make the world better, especially for a Veteran who needs a life buddy.
What's New for 2022?
We are working hard innovating to bring tasty, gut-health forward products to your dog plus an upgraded website experience. Stay tuned…
On behalf of our culinary team, our delivery partners, and all those who brought joy to your unconditionally loving dog, I want you to know how grateful we are for your support, your trust and your confidence to allow Get Joy to bring wellness to your home. The most exciting part of our journey is ahead of us, in 2022 and beyond.
We’d love your help in spreading the word about what we do – a smart new way of approaching nutrition for your dog. Tell a friend, a loved one, a neighbor, or a fellow dog lover.
Wishing you and your loved ones a wonderful 2022!